Search

Industries

Business Intelligence is of use in a variety of sectors,including:


Banking and Insurance

  • From data to customers: building a complete customer profile by consolidating information from different sources (investment portfolio, current accounts, credit cards, credits and loans, contact channels, policies, claims, etc.), creating simple data structures for easy reporting and analysis on a variety of different levels
  • Segmentation of the market and clientele for marketing and sales, communication, acquisition, product development and bundling, brand positioning
  • High risk customer alerts: cancellation of products or policies, failure to make payments, closing of accounts, insurance fraud, etc.
  • Identification of the best candidates for marketing a given product
  • Identification of the best candidates for customer fidelity campaigns
  • Calculation of present and future value (Customer Lifetime Value) contributed by each customer
  • Process optimisation: claims management, payment management, customised consultations, etc.
  • Reporting and displaying, management cockpit.

Telecomumunications

  • From product to customer (individual/business): building a complete customer profile by consolidating information from different sources: traffic (fixed and mobile telephone services and internet), services, subscriptions, rates, customer service contacts, channels, billing, payments, etc. Creating simple data structures for easy reporting and analysis on a variety of different levels
  • Development and execution of customer satisfaction surveys and segmentation of clientele and the market on the basis of needs and attitudes; cross-referencing with socio-demographic data, traffic, rates, services, promotions, payments, mobile phone model, channels
  • Mobile phones: monitoring and forecasting trends in use of different models, brands and options
  • Optimisation of geographic infrastructure positioning (antennas, network)
  • Identification of the best candidates for marketing campaigns and promotions
  • Identification of the best candidates for customer fidelity campaigns
  • Calculation of present and future value (Customer Lifetime Value) contributed by each customer
  • Assessment of the quality of communication with customers and impact on retention and growth of clientele
  • Optimisation of processes (such as billing and claims management) through analysis of information from different sources
  • Monitoring sales, claims, payments, advertising campaigns
  • Reporting and display, management cockpit.

Production

  • Customer segmentation
  • Product quality management: forecasting defects, testing campaigns
  • Identification of plant control models.

Retail

  • Sales analysis
  • Customer segmentation
  • Fidelity card management (customer fidelity)
  • Support for planning and management of promotions.

Address e database management

  • Assessment of data quality in terms of completeness and consistency
  • Integration of information from different information systems or manual sources
  • Standardisation
  • Deduplication and identification of individuals and family groups
  • Enriching and updating data with information from external sources
  • Reporting and displaying.


Human resources and infrastructure

  • Development of Business Intelligence and data mining infrastructures, hardware and software; databases, data warehouses, reporting, predictive models
  • Transfer of know-how: personnel training and coaching
  • Personnel selection.